Basic-cable fiends are familiar with the formula for Rocky's Autos commercials: quasi-humorous skits featuring the Shagman and his sidekicks. But as viewers have seen in recent days, change is afoot at Rocky's -- among them, replacing the laughs with testimonials by self-proclaimed Troubleshooter Tom Martino.
Martino's been a busy boy lately, promoting and then launching his new Martino TV program, which asks businesses to pay to receive the endorsement of the longtime consumer advocate. At l