Denise Plante.An October 2004 Message column focused on Colorado & Company, a Channel 9 offering in which businesses paid for the privilege of being treated as talk-show guests. Essentially, the program is a super-sized commercial, although industry types prefer the term "advertorial" -- and given the continued popularity of infomercials on late-night TV, it's no surprise that the concept has spread since then, with Martino TV on the Deuce and Channel 31 and Channel 4's Haystack Colorado
