Unlike many of my female beer-drinking cohorts, I don't get my lacy lingerie in a bunch (mostly because I totally don't own lacy lingerie) over the fact that Molson Coors is about to release Animée, a beer made for women.
Marketing: I can dig it. But still, it's a little absurd that the co ... More >>
Readers have been pouring out the jokes since Molson Coors announced that it will release Animee, a beer geared towards female non-beer drinkers, in the UK.
The Virginia Slims of the beer biz.
Otherwise known as Zima with a new label.
After spending two-and-a-half years and a boatload of money on research, Molson Coors learned that women don't drink beer. At least, 79 percent of the women they studied don't drink beer. And since that represents a sizable market untouched by the brewing industry, the company decided to craf ... More >>
Yes, we know that drinking Corona can be hazardous to your health.
There's the alcohol factor, of course. Then there's the fact that ordering a Corona in Colorado, which is microbrew country, is a danger all its own, since other drinkers will mock your choice of the not-exactly-macho Mexican ... More >>
Blue Moon: Not the best beer for solving a national crisis.If the pundits are to be believed, the entirety of our country's centuries-old racial upheaval will be solved today with the cracking open of a couple cold ones.
After President Barack Obama ignited a fiery national debate on race re ... More >>
A Flickr photo.I know you've been worried. Or worried-ish. But rest assured that, unlike their peers up at Molson Coors in Canada, the approximately 2,800 employees at MillerCoors in Golden will continue to get their 864 free beers a year ... for now.
Last week, I read that Molson Coors -- the pare ... More >>