Subject:

PepsiCo Inc.

  • Blogs

    February 24, 2012

    Five things Arby's should do to improve its image

    We've all heard how you can't turn a sow's ear into a silk purse, but Arby's would have to do something close to really compete with fast-food rivals like McDonald's, Taco Bell and Subway. To help pull off this miracle, Arby's recently added new CMO Russ Klein (he jumped ship from Burger King in Jan ... More >>

  • Blogs

    June 21, 2011

    Crystal Pepsi was murdered: Our top five misunderstood foods and drinks

    Gone but not forgotten.​So many edibles and drinkables, so many myths: Organic is automatically healthier than conventional, macaroons are poised to be a huge food trend, sushi is really posh and socially assigned to be attractive yuppie chow, and real foodies will unfailingly watch every sin ... More >>

  • Blogs

    February 24, 2011

    Mountain Dew signs the Cool Kids to "the best deal in the world"

    ​The Cool Kids have been stuck in label hell for over a year now trying to get their debut full-length released. Their relationship with previous label, Chicago's Chocolate Industries, went bad, and none of the majors interested in the album could figure out an offer that worked for everyone. ... More >>

  • Blogs

    June 25, 2010

    Unicorns, Crunchberries, and butt hole meat: the five dumbest food-related legal tiffs of all time

    The offending white meat​Perhaps you've heard by now about the legal scuffle that's pitting The New White Meat against The Other White Meat. Here's a primer, if not: About a week ago, the Pork Board sent a cease and desist letter, via Denver's Faegre-Benson legal team, to ThinkGeek. The lette ... More >>

  • Blogs

    May 3, 2010

    Jason Kay's "Unfaithful" Gatorade stunt a lot less profitable than he thought

    A very expensive sticker.​Longmont's Jason Kay thought relabeling Gatorade bottles with a photo of Tiger Woods and his wife Elin and the word "Unfaithful" was such a great idea that he even suggested that Pepsi, Gatorade's parent company, finance his art project. Even though the gag made worl ... More >>

  • Blogs

    January 9, 2006

    Testing Boundaries

    A very expensive sticker.​Longmont's Jason Kay thought relabeling Gatorade bottles with a photo of Tiger Woods and his wife Elin and the word "Unfaithful" was such a great idea that he even suggested that Pepsi, Gatorade's parent company, finance his art project. Even though the gag made worl ... More >>

  • Blogs

    January 9, 2006

    Testing Boundaries

    A very expensive sticker.​Longmont's Jason Kay thought relabeling Gatorade bottles with a photo of Tiger Woods and his wife Elin and the word "Unfaithful" was such a great idea that he even suggested that Pepsi, Gatorade's parent company, finance his art project. Even though the gag made worl ... More >>

  • News

    January 23, 2003

    Soda and Water

    DPS learns which schools are thirstiest for its Pepsi contract.

  • Music

    January 30, 1997

    Playlist

    DPS learns which schools are thirstiest for its Pepsi contract.

  • News

    September 28, 1994

    BRUCE'S GENEROUS PALS

    DPS learns which schools are thirstiest for its Pepsi contract.

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