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Adam Richman loses the Wing King Challenge at the West End Tavern

Adam Richman takes on the West End's Wing King Challenge.
Adam Richman takes on the West End's Wing King Challenge.

The new season of Man V. Foodstarted last night, and featured Adam Richman attempted to become a Wing King at the West End Tavern, a challenge that involves eating fifty wings in half-an-hour.

Since the challenge was introduced almost a year ago, fifteen eaters have been crowned Wing King. Richman is not among them: His March 25 attempt was a miserable failure, as last night's episode revealed.