Applebee's is giving its Colorado restaurants a facelift in record speed
Craving some Applebee's boneless buffalo wings? If you're a frequent customer (really?) of the restaurant's outpost at 410 South Colorado Boulevard, you're just going to have to wait ... until Thursday.
The location, which temporarily shut down yesterday, is in the process of undergoing a startlingly swift transformation -- involving 24/7 construction -- and will reopen this Thursday, July 15 with a whole new look featuring "warmer color tones, contemporary design, features specific to the neighborhood the restaurant serves, service enhancements and new food and drink selections," the company says.
The facelift is part of a chain-wide update of both company-owned and franchise locations. The company's 16 Front Range locations are in the first wave of transformation that will ultimately affect all 2,000 nationwide locations.
"Our customers' commitment to us over the years and our desire to reciprocate with high levels of food quality and service were the leading reasons for us to make this significant investment in Colorado," says AmRest Applebee's brand president Mike Muldoon in a release.
The company expects to complete updates to all its Colorado locations this summer, and if the breakneck timeline on the Colorado Boulevard location is any indication, we believe them. The transformation to the remaining chain's restaurants will take place over the next several years.
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