Celebrate Repeal Day by toasting beer with Batch 19 from Coors
Prohibition was repealed on December 5, 1933, a day that will forever be celebrated by the drinking public -- and there are plenty of ways to raise a toast. You could enjoy a beer by any number of Colorado's craft brewers, down a drink made with a Colorado-distilled spirit or sip a glass of Western Slope wine. Or you could give Batch 19 a shot; Prohibition Bar will be hosting a Repeal Day party with the beer today, while the Ginn Mill will do the same on Monday (find details of both parties below).
The Coors-made beer comes with a good back story and an unusual marketing plan.
According to the company, there was a small flood in the basement of the Golden Coors plant where some of the company's memorabilia is kept. When that material was being moved, employees discovered an old log book with a recipe that dated to the days before 1919, when alcoholic beverages were outlawed in the United States.
A few years later, Coors brewer Keith Villa decided to see if he could round up some of the ingredients from that recipe, ingredients like Hersbrucker and Strisslespalt hops, which aren't really used today by brewers in this country.
After trying out the beer on employees (it's brewed in Golden), Coors released Batch 19 in Chicago, Milwaukee, San Francisco, Washington, D.C. and San Jose. It came to Denver this past May, and Denver quickly topped all markets in terms of sales, according to Tom Ryan, a spokesman for Tenth & Blake, a Coors subsidiary.
Two months ago, Coors began selling Batch 19 in bottles here, the second market in the country to get it. It is now sold in more than fifty bottle shops.
Prohibition, 504 East Colfax Avenue, will host its Repeal Day party tonight from 6 to 9 p.m. The Ginn Mill, 2041 Larimer Street, will do the same on Monday from 8 p.m. to midnight.
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