Chloe Departs Denver Chamber of Commerce; Space Now for Lease
Chloe has closed up shop, taking virtual Chloe with it.
Five years ago, billboards around town were announcing the imminent arrival of the mysterious Chloe, a fictitious, jet-setting socialite whose favorite food, favorite design trends, favorite art and favorite music would soon be featured at her namesake Chloe's Mezze Lounge, Garden and Discothèque, which opened in July 2011 at 1445 Market Street, on the ground floor of the Denver Metro Chamber of Commerce headquarters.
But the physical Chloe — as well as the virtual one — left the building earlier this year, after the Chamber expressed an interest in purchasing back the lease. "It was an opportunity the company couldn't pass up," says Paulina Szafranski, president of marketing for the Denver-based company that soon followed up Chloe (its eleventh concept) with the much loftier ViewHouse.
The original ViewHouse opened six blocks up Market, in the Ballpark neighborhood, just in time for the start of the 2013 baseball season; it was followed the next year by ViewHouse Centennial. Now three more ViewHouses are in the works: in Littleton (construction there just got under way, and this location is slated to open at the end of the year), in Thornton (construction will start in December) and Colorado Springs (construction will start after the other two are completed). The company has also purchased land at 1855 Central Street in LoHi, but there are no details as to if and/or when that may become a ViewHouse, Szafranski says.
This space for lease.
In the meantime, the former home of Chloe, which was once home to Denver's original Ruth's Chris Steak House, is for lease. "We don't have a tenant yet," says Laura Giacomo, vice-president for marketing and communications for the Denver Metro Chamber of Commerce. "It could become a restaurant again." To make that easier, the liquor license has been transferred back to the Chamber.
The space comprises 8,346 square feet on the ground floor of the circa 1985 building; it's leasing at $36.50 per square foot, which is definitely more than it was listed for thirty years ago in depressed Denver. (The original office of Westword was right next door, at 1439 Market Street, when the future Chamber of Commerce site was a plumbing-supply company/parking lot.)
Here's the property description from Cushman & Wakefield, which is handling the listing:
Located in the heart of Lower Downtown, the Chamber Building features quick and easy access to I-25 via Speer Boulevard, Auraria Parkway. The newly renovated Chamber Building is walking distance to the Pepsi Center, Mile High Stadium and Coors Field. One block from Larimer Square, this restaurant space has high visibility in LoDo.
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