The spot is named after Cliff Clavin, the popular postman on Cheers (the owner's name happens to be Cliff as well), and manager Mackenzie Riley says the goal is to move Clavin's from being part of the bar scene and turn it in to more of a restaurant (except on the weekends). They've added new lighting and tried to make it more family-friendly; there are a number of young couples' and apartment complexes in the area.
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Clavin's will have drink specials during football games on the weekends and during Monday Night Football games; Mondays are also service-industry nights for hospitality workers, as well as policemen, firefighters, postal and hospital workers. Karaoke is on Tuesdays; ladies get half off wine on Wednesdays; and Fridays are date night, where a half a bottle of wine comes with the purchase of two entrees.