Heidi's says farewell to its original location today
Today is the last day of service at the original location of Heidi's Brooklyn Deli, 3130 Lowell Boulevard. The shop will be open from 9 a.m. to 3 p.m., serving a sandwich-only menu and saying goodbye to customers by offering $2 off each sandwich.
"It's been sad; we're very sentimental about this place," says Heidi Naples, who opened the deli with her husband, Steve, in 1997 after moving to Denver from Brooklyn. "But customers and former employees have been coming in to say thanks, and everyone has been very supportive. We would love to stay in the neighborhood."
"We're excited to find a new place," she adds. "We love this building, but it's really big, and we have a new design for the deli that's much more efficient."
Since opening in this location, Heidi's has grown into a chain of franchised soup-and-sandwich joints, with outlets from California to Maine. But the couple remains particularly fond of their first store, where they were spending time with family and friends when we caught up with them yesterday afternoon.
And the Naples clan will be there again today, serving up discounted sandwiches to patrons. For more details, call the deli -- one last time -- at 303-477-2605.
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