To do it, he's working with some of the most popular spots in the city to put together packages -- most of which have a built-in alcoholic beverage perk -- aimed at driving Denver's young, social population to places they might have missed. "We're selling experiences: $10 for pizza and beers, for instance," he notes. "It's tough when you're our age and you see a $15 cocktail on a list," he adds. "Sometimes that's hard to justify. That's why we're putting together a package for, say, two drinks and some food. That way, you get to try everything and taste things. You get out of your comfort zone a little bit and try different things." This is not a deal-site like Groupon, he emphasizes, not least because you don't actually have to print out a coupon; instead, you buy your experience through the Imbibe website and then bring your ID to the venue, which has your name on a list.
If this sounds like your shot of tequila, you can officially start, um, imbibing: After a beta test at Williams & Graham went off without a hitch, Berry launched his site publicly this week, and the first deal is already posted. He's putting together a party that includes a couple of sweet spots on South Broadway: Drinks at El Diablo -- your first margarita is free -- and a private screening of Wet Hot American Summer at the Mayan, where your first beer is also free. Tickets cost $15 and are available through Imbibe's website.
Berry promises there's more to come as the summer progresses -- and says he's open to suggestions for parties, as well.