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It was unveiled just hours ago on the group's page, but we spied a subtle sticker with the same image on the Biscuit Bus at Cherry Creek Fresh Market on Wednesday -- so it looks like the logo is also a badge of membership.
That badge was released just in time for the group's inaugural party, to be held in a secret location on August 21. Be sure to check Café Society Monday for a chance to win party-related prizes.
We'll reveal the location of that event on Wednesday.