Leaked: Goose Island's new marketing strategy in wake of AB InBev Acquisition
The headlines screamed across the beer-drinking world on Monday that AB InBev was buying Chicago-based Goose Island brewing for a delicious $38.8 million.
Double-secret sources in St. Louis have leaked very rough drafts of a new Goose Island logo and marketing strategy that blends the best of the party-friendly 1980s with can't-miss cultural icons of today, which will bring in an entirely new market of drinkers to Goose Island, long an easy choice for drinkers who preferred a crafty beer.
*Just kidding! We love you, Budweiser.
Get the Food & Drink Newsletter
Our weekly guide to Denver dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.