Nearly everyone who has gotten stoned has stared blankly into their refrigerator or cupboard for several minutes, then grabbed three or four items that may -- or may not -- go together to concoct a snack that takes no greater culinary skill than operating a microwave.
Now two Denver residents, operating under the aliases Kristi Cook and Big E, have created a popular YouTube show, Munchie Minute, based on this premise.
"I came up with the idea in high school," says Cook. "I used to indulge in a lot of smoke back then. My whole idea was 4 to 4:30 p.m. on public access so we could hit the 4:20 market and have people mail in recipes and have special guest stars. I've been talking about it over the years and Big E was like, 'You know, we can do it over the Internet really easily.'"
The two started filming episodes in April and released the first episode on, you guessed it, 4/20. In a kitchen peppered with marijuana stickers, Cook appears wearing a neon green wig and a "Let's Get Baked!" apron. Although she seems more loopy on camera than off, she insists she's not stoned while filming, and not playing any character. "It's all spur of the moment," she says. "It's all my personality. We've had people say, 'Oh, you're trying to act like a stoner.' No, I'm being myself."
"With how little planning we put into the videos, I don't think we'd be able to pull it off if she was high," adds Big E. Cook and he both hold down full-time jobs, and each describe themselves as a "not as much as I used to be" pothead.
The two say they attempt one dry run per episode just to get a general feel. But while the individual episodes are done with little planning, the project as a whole has definitely been mapped out. Big E works in marketing and advertising for a local technology company, and has used his expertise to grow Munchie Minute; he says he spends about an hour a day promoting the show, largely through social media. And before they even started filming, Big E researched to see if there was anything similar already out there. He learned that, in stereotypical stoner fashion, other shows had ended after only a few episodes.
The videos are currently hosted on Hemp Beach TV, Vimeo and other marijuana social networks, and the show has received a very positive response from around the globe. Some comments have the two darting to Google Translate for interpretation, and one man in Turkey seems very serious about traveling to the States to marry Kristi. If viewers stay loyal, the two hope to sell aprons, T-shirts and possibly a cookbook.
Every Friday they post a new episode that demonstrates how to make a simple, strange, often lazy recipe. The two started off with their own recipes, but began accepting viewer submissions shortly after they launched; they're now booked with recipes through December.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Just scrolling through the names of the recipes they've already demonstrated inspires a chucklefest that any pothead would be proud of. Walking Tacos call for ground beef, salsa, lettuce and cheese all mixed in a bag of crushed chips. Spoon optional. Puppy Chow, which is really not meant for puppies, may put you into a diabetic coma. And then, in the interest of additional drug references, there's Crack Dip.
If the venture really takes off, they might even be able to upgrade the Cheap Chicken recipe, on view below.