Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
All photos by Marissa Shevins

Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river

The Denver Broncos were frozen out of the Super Bowl last Sunday, but on Thursday, it was the owners of the Denver Beer Co who were shivering in the frigid temperatures. That's because they had made a wager on the outcome of the game with No-Li Brewhouse in Spokane, Washington, that involved jumping into a river.

See also: Uncle Jacob's Stout from Avery Brewing, one of Colorado's best beers, returns Sunday

Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river

But that may not have been the worst of it. The losers of the bet were first required to cover themselves in body paint of the opposing team's colors -- so owners Charlie Berger and Patrick Crawford and other staffers got their game faces on a 2 p.m. yesterday, painted themselves blue and green, chugged a beer and took their polar plunge into the South Platte River at Confluence Park.

Funny? Yes. Crazy? Absolutely. Blame the Broncos.

Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river

Turn the page for more photos:

Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river
Photos: Denver Beer Co owners make good on Super Bowl bet, jump into frozen river

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