Quiznos' take on toasty oven love
Last week, I expressed my confusion regarding the Quiznos campaign for its new Toasty Torpedo. Although I still can't get over the peculiar oven-man sexual chemistry, I suppose I can rest a little easier after this relatively ambiguous explanation for the ads from Rebecca Steinfort, chief marketing officer for Quiznos:
"Quiznos developed its Toasty Torpedoes ads to be consistent with the Quiznos brand and to get people excited about the new line of sandwiches. While some consumers may think the ads are edgy and provocative, they're well within the confines of the Quiznos brand character.
Since Quiznos has a broad range of consumers that eat at its more than 4,500 restaurants nationwide, we tailor our commercials to be relevant and appeal to our diverse customers--all of whom are watching different kinds of programming. The new ads are fun and entertaining, and the edginess and innuendo of the ads are designed to get people talking about the new Toasty Torpedoes, and that's exactly what Quiznos wants: people to talk and taste its new sandwiches.
Nevertheless, Quiznos remains committed to providing its customers with high-quality ingredients at everyday lower prices, all with excellent service. As such, we encourage consumers to give feedback on the commercials to our corporate marketing department through the website, www.quiznos.com."
Damn the torpedoes, full speed ahead!
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