Arby's just signed hot, Boulder-based Crispin Porter + Bogusky to polish its image. But it's going to take more than a "Good Mood Food" slogan to create a good bottom line for this company, so Jenn Wohletz suggested her own fast five fixes for Arby's .
Here's a sixth: Bottle some of the memories shared on that post by Denverites, and serve them alongside the horsey sauce.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
When I was a kid in High School I worked at the Arby's at Colfax & Grape. Back in those days Arby's cooked the Real Beef under a light and hung it from a chain right out front where customers could see the Real Beef.
Today, they sell beef particles assembled together with some chemical stuff and shave it off as a Beef sandwich, they chase that faux Beef with a Faux Milk Shake. Then like other Fast Food joints they try and sell us on a Meal with sugar water and a potato cake.
Arby's as others do everything they can to get the price point up to over $5.00. Frankly, there are several real restaurants I can get lunch for 5 or 6 bucks. You see, Fast Food has to be cheaper than a Real Restaurant, or I opt for a real restaurant. I'm done with Fast Food unless it's cheaper than a restaurant.
* By the way, that Arby's at Colfax and Grape St. fired me for wearing my hair too long. I was 16 years old and I lived across the street. I would have been their best employee wearing a hat or net, but they fired me! They have no idea how bad I needed that job to help my mom.
Read other accounts -- including an interesting sort-of confession from a local chef! -- here.