Reader: Does Chipotle Have a Social Justice Obligation Simply Because It Serves Tortillas?
Where it all began -- the original Chipotle at 1644 East Evans.
Chipotle Mexican Grill is everywhere -- on street corners and in the news. Yesterday the company announced that its fourth quarter earnings rose 52 percent. Bloomberg Business just published "The Definitive Oral History of Chipotle," a fascinating look at the $22 billion burrito business that Steve Ells started in a former Dolly Madison in the University of Denver area -- all through the words of those involved. And speaking of words, the company and author Jonathan Safran Foer just released a second round of the "Cultivating Thought" series, which puts literary excerpts on the side of Chipotle cups -- none of those thoughts from Mexican authors, despite the fact that Chipotle bills itself as a "Mexican grill."
Is there some sort of obligation simply because they serve tortillas? The misguided Social Justice Warrior schtick is so hilarious.
Guacamole is cultural appropriation? Wouldn't putting Mexican authors on soda cups truly be cultural appropriation?
But here's the word from Gustavo Arellano, author of Ask a Mexican:
But the fact remains: When curating author Jonathan Safran Foer had another chance to expose hipster America to Chicano or Mexican authors, he chose not to. And the question must be asked: Why? How rarefied is Safran Foer's world that he couldn't find a single Mexi author to contribute a couple of hundred words?
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