See also: Chipotle rolls out sofritas, a new (vegan!) protein, in all 74 stores today
The announcement was met with the usual quibbles about fast-casual food, as well as some comments about the hazards of soy. All of which prompted this from monopod:
Compared to most fast food or fast-casual food, Chipotle is the French Laundry. What other national chain uses high-quality meat that's grilled right in front of you, and can still sell you a ginormous burrito with it for $6? Personally, I'd rather see them succeed than yet another precious farm-to-table bistro that charges $18 for three bites of food.Would you rather eat at Chipotle than at a farm-to-table bistro? And do you plan to try sofritas?
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