Since Stranahan's was sold to Proximo late last year, fans have been watching for signs that the corporate culture -- not to mention Stranahan's Colorado Whiskey itself -- has been changing. And they got a big clue yesterday when Jonathan Shikes reported that Stranahan's is no longer allowing craft brewers to use its name on labels.
The blowback was fast and furious:
They might as well pull out of Colorado too then. Move that shit to New Jersey and see how well it sells. Terrible move on their part to push out craft brewers. I hope a new whiskey start up takes their place here in Colorado soon
And from Big Sigh:
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More lame, backward corporate thinking.
"We were concerned that people from outside of Denver were using them to capitalize on *our* provenance and terroir."
Hmm, like you are, Proximo?
Last month Sean Kenyon compared the early days of Stranahan's to the best days of punk rock; read his Stranahan's riff here.