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Reader: Why would Chipotle raise prices in its home state?

The original Chipotle store.
The original Chipotle store.

From its modest start in an old Dolly Madison ice cream store, Steve Ell's Chipotle Mexican Grill has grown into a very big deal, with over 1,500 stores around the world. And lately it's been making some very big news: Chipotle is being attacked from the outside, as the focus of another gun fight; on the inside, the Chipotle board just voted against a $25 million annual package for Ells and another manager. And here at home, where the original is still slinging burritos for the University of Denver neighborhood, Chipotle locations have raised prices -- and some customers are raising a stink. See also: Chipotle raises prices, but only in Denver so far

Says Melissa:

I don't understand why they would raise prices in the state that made Chipotle relevant rather than in subsidiary markets. Bad business in my opinion. I can deal with rising prices, but they have gotten so skimpy on the food too, it's a double whammy. The tortillas are smaller, less rice, meat, cheese, etc. Shame, shame Chipotle.

But then there's this from Marcus:

It is a higher quality of food, stop whining. Prices only go up, not down. The consumers will absorb the cost. They always will.

What do you think of Chipotle? Post your thoughts below -- or join the conversation already under way here.


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Related Location

miles
Chipotle Mexican Grill

1644 E. Evans Ave.
Denver, CO 80210

303-722-4121

www.chipotle.com


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