Snooze brought breakfast food to Denver in a big way when it opened its first location, at 2262 Larimer Street, in April 2006, proffering sassy takes on eggs Benedict and pancakes in flavors like pumpkin and dreamsicle.
Apparently the Front Range is hungry for breakfast. With each Snooze that opens -- a second location at 700 Colorado Boulevard opened in August 2009, and an outpost in Fort Collins started serving in April -- comes hordes of patrons filling entryways for free coffee until they can cure their hangovers with a massive a.m. meal. That original location is as busy as ever, too; I found myself fighting the throng on the sidewalk for an hour this past weekend to nab a spot at the bar.
So when Snooze's fourth spot, located on the northeast corner at the Streets at SouthGlenn, opens later this year, we're sure the characteristic multitudes will faithfully follow.
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"We chose that location because the area has a lot of focus on local business and feels artsy and urban," says Brianna Borin, manager of the Snooze on Colorado Boulevard. "That's important to us."
Four restaurants in the Snooze family begs a question: Is the breakfast eatery looking to become a major chain?
"There's always room for growth," says Borin. "We take it slow, but we keep our eyes and minds open."
She says the team is hoping to get the doors to the newest restaurant open in November.