Tony's Market has partnered with Dietz & Watson, a national producer of premium deli meats, and dumped Boar's Head, which had been the featured brand at Tony's. "We found Dietz & Watson to be pound for pound superior to Boar's Head in every category," says Tony's Market CEO Daniel Rosacci. "To further our decision, Tony's Markets and Boar's Head's business practices are not in alignment."
Even so, some customers have questioned the change. And so all Tony's stores will host a deli challenge beginning today and ending Sunday, June 3. The blind tasting pits Dietz & Watson against Boar's Head meats.
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The free tasting runs from 10 a.m. to 5 p.m. at the four Tony's locations -- 7421 West Bowles Avenue in Littleton, 874 West Happy Canyon Road in Castle Rock, 4991 East Dry Creek Road in Centennial and 950 Broadway in the Golden Triangle. And for every customer who takes the challenge, Tony's and Dietz & Watson will donate $1 to the Wellspring Community. Additionally, Dietz & Watson will be selling franks for $1 -- with those proceeds also benefitting Wellspring.
To mark the event, Tony's Market founder Tony Rosacci and Dietz & Watson chairman Ruth "Momma" Dietz will both be on-hand at the Broadway location tomorrow. Call 720-880-4501 for details.
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