The Colorado River flows through Whole Foods today

The Colorado River flows through Whole Foods today

Whole Foods has partnered with theNature Conservancy in a campaign to preserve the Colorado River. Five percent of net sales at each market today will go towards the preservation program.

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Whole Foods will also be selling reusable aluminum water bottles with designs inspired by the Colorado River, and five dollars from each sale of those bottles will benefit the Conservancy. To learn more, visit the Nature Conservancy website.

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