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The throwback theme is intentional, according to Siffermann. "I'm reinventing the martini lounge," he says, "by blending mixology into an efficient delivery method." Since the Crimson Room will be closed three nights a week, bartenders have time during the week to work with fresh herbs and fruits to create infusions and other time-consuming cocktail ingredients. The bar is also barrel-aging negronis and a house bourbon. This means the bar will be able to deliver well-crafted cocktails without the wait, Siffermann says.He's also aiming to attract an older clientele. "I'm over forty myself," he notes. "The Crimson Room is the kind of club my friend and I would go to." Primarily, he wants the club to be a destination for after-dinner patrons looking for fun on Larimer Street instead of heading straight home or taking their chances with the clubs catering to the under-thirty crowd. There's a cold kitchen featuring late-night noshes like meat and cheese boards, a caviar sampler, seafood cocktails and a few desserts, but the emphasis is on providing a place where people can relax in an exclusive environment, enjoying the music and seeing and being seen.
The Crimson Room offers VIP memberships with personal liquor lockers, reserved seating areas and a separate entrance. Of course, the vibe is dark and sophisticated, with exposed masonry and plenty of red highlights, chosen by Siffermann in part because they mirror the colors of his in-home recording studio.
The Crimson Room will be open from 8 p.m. to 2 a.m. Wednesday through Saturday, with live DJs each night, a dance floor and plenty of glitz and glam for the club set. Tickets for opening night can be purchased through EventBrite.
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