Having trouble finding your favorite seasonal brew?
The Colorado Brewers Guild is working on that. And on Tuesday evening, the Guild -- a trade group representing the majority of the 110-plus craft beer-makers in the state -- hosted liquor store and restaurant reps at its second annual holiday open house.
One of the primary goals of the event, heldd upstairs at the Wynkoop Brewing Co., was to encourage liquor stores and restaurants to carry more Colorado craft beers on their shelves and on tap, says beer marketing whiz Marty Jones, who represents both the Wynkoop and the Guild. And the Guild picked the right time to push local product, because many brewers have released their big holiday beers.
In addition to their boldest and biggest creations, these brewers also had many of their finest shmoozers on hand, everyone from owners to brewers to marketing guys.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
For liquor stores, one of the challenges is the huge number of beers created by all the breweries in Colorado. Some brewers, like New Belgium, Great Divide, Avery and Odell, make dozens of varieties every year, and there simply isn't room for all of them in stores -- especially the smaller stores.
But that doesn't mean the brewers can't try.
More than 75 beers from a total of fifteen brewers were available last night.Some of the highlights: Fade to Black, a powerful new winter seasonal stout from Left Hand; Mountain Standard, a deliciously hoppy mahogany ale from Odell; the Wynkoop's freshly-canned Railyard Ale; Ale Diablo, a superb ale from Steamworks that is made with Riesling grape must; Bristol's always-satisfying Winter Warlock; Dark Kriek, a sour cherry beer that is part of New Belgium's Lips of Faith series; Ska Brewing's flowery, hoppy Euphoria; and Avery's hoptastic, yet well-balanced, duganA IPA.