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The McRib is back! Again!

Get 'em while they're "fresh"
Get 'em while they're "fresh"

Ah, the coveted McRib. Stealthily injected and then quickly jerked away from McDonald's menus worldwide, this barbeque-ish sandwich is a classic example of "scarcity marketing." Consumers are driven to believe that at any moment, the supply of pressed pork patties shaped to resemble something akin to a real pork rib may soon run dry.

The elusive "meat" sandwich comes with a form of barbeque sauce, pickles and onions. A website dedicated to the deconstruction of this delicacy shows the McRib dressed down to nothing but its naked patty. It ain't pretty, so if you're a McRib fanatic, proceed at your own peril.

But McDonald's food has never been about style. It's a carefully devised caloric assault of salt, high fructose corn syrup and and any number of flavor-enhancing ingredients. The fact that the McRib tastes something remotely like a barbeque sandwich is a testament to science.

And if it is a McRib that you crave, another website shows where the latest sightings of this highly desired snack have been made nationwide.


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