If you were bummed when Chicago health-food fast casual restaurant, Protein Bar, shuttered several locations around town earlier this year, fear not; the company was only making way for its newest project, Thrive 360 Eatery. The new Denver location at 1001 17th Street downtown, serving healthy, chef-driven food on the go, is just the second of the chain’s new brand concept with lofty cross-country expansion plans. Thrive 360 takes a more holistic approach to healthy eating than Protein Bar, which focuses on protein-driven bowls, bar-ritos and smoothies. At Thrive, dishes are light, nourishing, and completely guilt-free.
“Thrive360 Eatery allows us to broaden the reach of Protein Bar’s original and ongoing mission to improve the way people eat on the go," says Protein Bar CEO Samir Wagle. "We’ve found that our guests in Colorado fall within an ever-widening spectrum of fitness aspirations and dietary preferences, and our ability to personalize each menu item at Thrive360 lets us meet our guests where they are.”
Mix-and-match plates with choices of protein, nine house-made sauces and sides are the anchors of the menu, but other highlights include kombucha on tap enhanced with flavored ice cubes (pineapple, for example), and affordable lunch options, most of which are priced under $10. Super-food fans and paleo practitioners will find something to like with bone broth, non-fried carrot and chickpea falafel, and Jenny’s miso marinated Kelp noodles. Scrambles, oatmeal bowls and smoothies are all part of the fitness-friendly breakfast program
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Excited to try it? To celebrate, all guests who visit Thrive360 Eatery today can purchase any entrée for just $3.60. From now through Friday, guests can hop on a "Blender Bike" out front to blend their own smoothies for a chance to win prizes and compete against other riders. For even more warm fuzzies, Thrive has partnered with the American Heart Association to donate 100 percent of the “Blender Bike” proceeds and $3.60 of each drink purchased at the restaurant to AHA and CycleNation from August 3-12.
Thrive 360 will be open to the public beginning August 3 at 10:30 a.m. Regular business hours begin August 4 with the restaurant open Monday-Friday from 7 a.m.-5 p.m.