Tonight: Cuervo hosts Subterraneo at The Church, a party with free booze
Read carefully, because opportunities like this don't come around very often. Cuervo is celebrating the release of a tequila (or re-release, because the tequila is Tradicional Silver, the original recipe from 1975), and the liquor brand that a lot of us associate with nights of epic debauchery is throwing a Day of the Dead-themed party called Subterraneo.
And here's the best part: Cuervo wants to get you good and liquored up for free.
Seriously. All you have to do is RSVP on the Subterraneo website and you'll be added to a guest list that allows you access to the party. (Jen Muenzenmayer, tequila ambassador for Cuervo and Don Julio, notes that even if you don't RSVP but show up with a valid ID, you'll be granted entry if there's room.)
The party, which starts at 10 p.m. at The Church, 1160 Lincoln Street, will feature complimentary cocktails by bartenders Bryan Dayton, president of the Colorado Bartenders Guild and partner at Boulder's soon-to-open Oak at 14th, and Jimmy Zanon, who mixes cocktails at Lola. Muenzenmayer says she's also hired a taco truck to dole out free eats.
The complimentary libations will be poured beneath beats by local DJ Mike D, and a production team in Day of the Dead garb will be performing at midnight. And that's not all: Cuervo will also be giving away swag all night long.
"It's low-key and underground," says Muenzenmayer. "But it should be a lot of fun."
With free tequila, how could it not be?
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