At 7 a.m. this morning, the former Daphne's Deli space at 393 Corona Street officially became the new storefront location for Waffle Brothers, making it the second outpost for waffle engineers Rod Dupert and John Power, who already run a waffle cart on the 16th Street Mall. "Even though Rob and I probably got an hour of sleep last night, we were fired up and ready to open the doors at seven this morning," says Power, who spent the day giving away free waffle samples, a gift that will keep on giving throughout the week.
"Our waffles are the best way to market ourselves, and we really want the neighbors to come in and see what we're all about," explains Power, adding that the new waffle sign has already attracted a heavy trade of curiosity seekers.
And guess who else showed up?
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
Liquid nitrogen king Ian Kleinman, who recently quit his consulting gig with HBurger Co to concentrate on other projects, including supplying Power and Dupert with his signature liquid nitrogen-spiked ice creams and sorbets and his spectacular homemade soups. "We're going to offer two of Ian's soups and four of his ice creams and sorbets each day," promises Power.
And that's not all: Soon you'll be able to purchase bagged waffles from the joint. "We started a bagged waffle program for our downtown customers about nine months ago, and it was so popular that we're going to continue to do it here, too," says Power.
You can get yours each morning beginning at 7 a.m.