Fruita's 15th annual single-track extravaganza kicks off on Thursday with a VIP party at El Tapatio Mexican Restaurant, followed by three days of rides on the local trails, a bike expo, concerts, and boozing with event sponsor New Belgium.
VIP Pass registration for the Fruita Fat Tire Festival is $35, which gets you entry to the parties and prize drawings, a couple of free beers, and a swag pack full of goodies from the sponsors.
While you're in town check out Over The Edge Sports, the cool local shop behind it all, and pick up a copy of The Fruita Fat Tire Guide for the lowdown on spots like Gooseberry, Little Creek Mesa, Bookcliffs, Kokopelli, Tabeguache, and Rabbit Valley.
Here's festival founder Troy Rarick, via FruitaMountainBike.com:
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"As the magic of Fruita somehow lives on we have taken your advice to heart and made the Festival program even more simple; you can come and join the fun without any hassle and if you choose not to register, we are OK with that, come and play and have a blast as we look for 70 degree sunshine and the great vibe you all bring to this event year after year."