Outdoors

A-Basin names lift-to-be, and it's not Quadzilla

As announced in December, Arapahoe Basin is replacing the 32-year-old Exhibition triple chair in its first high-speed quad this summer. The resort decided to name it with a contest and got some interesting ideas from the peanut gallery. We have a winner.

The winning name, from Mark La Flamme of the resort's maintenance department: Black Mountain Express. Not bad.

From an A-Basin press release:

The new, high speed quad chairlift that will be constructed this summer at Arapahoe Basin has found a name - Black Mountain Express. Alan Henceroth, COO of A-Basin, put a call out to A-Basin aficionados to help name the lift. He received hundreds of suggestions from "Quadzilla" to "Chairway to Heaven." After much contemplation and days of looking through suggestions by A-Basin management, some of them very entertaining, "Black Mountain Express" won the crown.
Now while Black Mountain Express is not bad, and Quadzilla is pretty bad, I think I would have gone with Chairway to Heaven. But then Robert Plant would have sued me for everything I'm worth ($868.31).

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Eric Peterson