Amy Burkhardt, app developer, talks geofencing, sibling relationships and blown minds

For those old enough to remember, the website was once a novelty, a nebulous idea that companies knew they had to have, but nobody was really sure how or why. These days, it's kind of the same thing with smartphone apps, speculates Amy Burkhardt, a first-time businesswoman who recently co-founded the app development company NeoAppism -- the name is a play on the word neologism, a newly coined word or phrase. We caught up with Burkhardt to talk about starting a business, working with her brother and ex-boyfriend and, of course, apps.
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Jef Otte
Contact: Jef Otte