Aspen's Winterskol slogan falls flat, contest is resurrected

There's no business like snow business.

Aspen has been celebrating Winterskol, its "toast to winter," since 1951, as a way to perk up the dull weeks after Christmas. But while the 2012 Winterskol is still months away (it runs from January 12-15), discussion of the upcoming event has been anything but dull. In fact, it's been to die for.

The Aspen Chamber, which sponsors the winter carnival, had held a contest to come up with a slogan in keeping with the event's "end of the world theme" for 2012 (after all, the Mayan calendar predicts big things for next year) -- but the winner, "To Die For," was deemed "too sensitive." And so last week came this announcement from the chamber:


ASPEN, Colo. (Oct. 28, 2011) - The Wintersköl Committee and Aspen Chamber Resort Association (ACRA) have announced that they are accepting new submissions for the official slogan for the 61st annual Wintersköl celebration, Jan. 12 - 15, 2012. Following are the parameters for the slogan contest:

Wintersköl Contest Rules: - Be creative! - Slogan entries are due Friday, Nov. 4 by 5 p.m. - Limit of five (5) entries per person. - Slogan must be a one to five word phrase to fit on three - inch Wintersköl Button. - E-mail entries to Julie Hardman, Special Events Manager, at

The winning slogan will appear on official Wintersköl merchandise and in print and broadcast promotional materials.

The winner will receive one (1) pass to the 2012 FOOD&WINE Classic in Aspen. (*Food & Wine Associate Pass is valid for all Grand Tastings; Seminars on a space-available basis only)

Need some inspiration? Previous winners include "The Greatest Show on Snow" (1986), "Forever Young 'til the End of Time" (1999) and last year's "60 Years, A Cut Above the Rest."

No fair taking our entry: "2012: It's all downhill from here."

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun