The week-long festivities get under way on Sunday with the traditional crowning of the Ullr King and Queen at Riverwalk Center, 150 West Adams Avenue, where free beer will be flowing like wine and Summit County locals The Luv Brothers will be bringing the noise.
Monday is Family Night at the Gold Run Nordic Center, with Nordic skiing, snowshoeing, ice skating, indoor activities and a small bonfire that is a more family-friendly version of the bigger, badder blaze bonfire scheduled for Thursday. The zany annual Ullympics competitions are on Tuesday, and the Ullr Dating Game will be on Wednesday in case you need a date for the main event, Thursday's Ullr Fest Parade. The parade starts at 4:30 p.m. on Main Street, and ends with fireworks and bonfire sacrifices of Christmas trees and old skis and such to Ullr and any other gods who might be willing to send some more snow our way. Afterwards, follow the crowd of vikings on the march to every bar in town.
Other Ullr Fest events include a Comedy Works show on Friday night at Beaver Run Resort, and a Pond Hockey Tournament and Ullr Fashion show on Saturday. For the full schedule of events, visit www.gobreck.com/events/ullr-fest