Of course, that’s far from the only thing happening. “For many, the parade is the highlight of the week,” Zerowin says, “and there’s the town bonfire, which we brought back a few years ago; that’s one of my favorite events in Breckenridge. The Ullympics is also super-popular.”
The annual celebration is one of the most loved in that mountain town, which is pretty remarkable for a festival named after an ancient snow deity. “The founders of Breckenridge Ski Resort were the ones who really got Ullr Fest going,” Zerowin explains, “and the town and the community have embraced it as a mid-winter celebration of everything mountain town, fun and snow. And when you see the community so heavily involved, the people visiting can’t resist getting involved, too.”
Ullr Fest kicks off today with a family ice-skating party and continues through Saturday, January 17, in Breckenridge. Visit ullrfest.com for details.
Jan. 11-17, 2015