The International Olympic Committee goes hard on athletes marketing products during the games, but now that it's a wrap you'll be seeing more and more of them cashing in. We think snowboarder Hannah Teter's angle just might the sweetest:
As if that sexy spread in the Sports Illustrated Swimsuit Issue last month weren't enough, on Wednesday March 3 Ben & Jerry's shops are selling $1 scoops of Maple Blondie ice cream in honor of this year's Women's Halfpipe silver medalist. A portion of the sales benefit Teter's charity projects in Africa through World Vision, the same efforts benefitted by the Hannah's Gold maple syrup brand she launched after winning the gold in the Torino Winter Games.
Via Ben & Jerry's:
"We're so proud of our favorite Maple Blondie, Hannah Teter for bringing home the silver! Let's celebrate in true Ben & Jerry's fashion - For one day only on March 3rd (that's tomorrow, don't forget!), stop by your local participating Scoop Shop and say, "Way to go Hannah!" and you'll get a scoop of Hannah Teter's Maple Blondie for $1 - yup a buck, while supplies last! In case you forgot, it's Maple Ice Cream with a Maple Caramel Swirl and Blonde Brownie Chunks."
If you're feeling frisky after the sweet deal at Ben & Jerry's, try getting into Teter's panties: This month she's pushing "Make Love Not War" boy shorts over at SweetCheeksPanties.com ("Panties With a Purpose") to benefit Doctors Without Borders, and plans to issue a new design benefiting a different charity each month.
Teter is donating $5 of each $18 pair of sassy pants to help with the organization's ongoing efforts in Haiti, and hopes to raise $100,000 by May. That's about 20,000 pairs of panties by my math, but Teter does have a way of going big when it matters most.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.