Developed by the I-70 Mountain Corridor Coalition, the site is currently in beta-testing mode, with hopes of unsnarling the assorted traffic jams, jellies, and marmalades that are all too common in Colorado's high country.
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Whether this social-media approach can do anything about the hordes of SUVs and Subarus at the usual rush hours remains to be seen. People could actually stagger their drives by using common sense in place of an iPhone. But they don't. (They're usually too busy screwing around with their cell phones to remember simple rules of ski commuting.)
I, for one, am going to keep on avoiding the drives up on Friday evening and Saturday morning and the return trip on late Sunday afternoon, no matter what my phone tells me to do.