Developed by the I-70 Mountain Corridor Coalition, the site is currently in beta-testing mode, with hopes of unsnarling the assorted traffic jams, jellies, and marmalades that are all too common in Colorado's high country.
Whether this social-media approach can do anything about the hordes of SUVs and Subarus at the usual rush hours remains to be seen. People could actually stagger their drives by using common sense in place of an iPhone. But they don't. (They're usually too busy screwing around with their cell phones to remember simple rules of ski commuting.)
I, for one, am going to keep on avoiding the drives up on Friday evening and Saturday morning and the return trip on late Sunday afternoon, no matter what my phone tells me to do.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.