The pop-up could only be reached by climbing routes of varying difficulty on the rock face.Photo courtesy of 37.5 Technology
There are pop-up shops, and then there are pop-waaaay-up shops. Boulder-based company Cocona used its 37.5 Technology, a patented material designed to manage and maintain optimal core temperature, to open the Cliffside Shop 300 feet above the ground on the Bastille Wall in Eldorado Canyon.
The Cliffside Shop popped up on August 3 and August 4 only; the short time frame was designed to keep the project's footprint small in the popular park. But even in those two days, it served a dual purpose: to get climbers gear when — and where — they need it most, and to raise money for access and preservation of public lands.
On August 29, Cocona announced that the pop-up had generated $15K for the Access Fund, the American Alpine Club, and the Action Committee for Eldorado, which will use it to maintain routes and help preserve access to public lands.
The company promises to open other shops in remote locations in the future. In the meantime, visit 37.5 Technology's website for more information.
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Kenzie Bruce formerly Westword’s social media editor, is a Mizzou photojournalism graduate and was previously the manager of communications and multimedia for the Dian Fossey Gorilla Fund International in Atlanta.