Eat your cyberpumping hearts out, YouTubers. Starting today you can get a peek at the latest bit of inexplicable online cross-marketing from our favorite plastic shoe purveyors. Yes, that's right, www.CitiesbyFoot.com, which Crocs is billing as a "unique travel guide" plugging various shops and restaurants in six U.S. cities, is now live!
Well, sort of.
What all this has to do with selling monstrous, crayola-colored boat shoes beats the heck out of me. But if you follow the link, you'll find web videos in which a crack team of Crocs guides take you inside a bunch of — well, boutiques and bars and such in Denver, Aspen, Vail and other places. Larimer Square gets a workout (Cry Baby Ranch, Dog Savvy, Gelazzi — I guess if you're shuffling along in Crocs, you don’t want to walk too far), along with some venerable institutions like The Tattered Cover and Rockmount Ranch Wear.
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Presumably the perky guides are Crocs-shod, but the camera's too jumpy to focus on their feet. They ask inane questions (one tough-nosed interrogator asks the manager at the Corks wine store how he manages to lead customers "down the primrose path," like that's a good thing), and the store and restaurant people try to come up with polite answers. It's all non-marking, lightweight, super-casual and a bit silly — kind of like the shoes! — Alan Prendergast