Arts and Culture

Fancy Tiger's Civilized Living event returns for First Friday

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The title for Brown's series came from the first CL event just last June, where he featured the Larimer-based moped company, Moto Ocho. "I went out to visit this screen printing shop called Small Print Shop. And I was given a tour of the building, and there were about five shops in there, Huckleberry Roasters, and Moto Ocho and a few others," remembers Brown. "It was a compound of, like, five or six young people running their own small businesses. They didn't have big signage or anything. And I was like 'people should know about these businesses.' So we picked the moped store and said 'lets do a show to draw attention to what you guys are doing around here.' And we thought mopeds are civilized, their efficient and easy to maintain, lets call this Civilized Living, and the name ended up sticking."

More than a gimmicky tactic to bring attention to the clothing store, Civilized Living is an extension of the Fancy Tiger aesthetic, bringing in a variety of locally sold products that make up a modern, urban lifestyle. Take, for instance, wallpaper: "You see wallpaper a lot now. You didn't for the last two decades, but now it's everywhere," Brown says, geeking out about his favorite wallpaper design companies and the majesty of the Forest Room 5 bathroom wall selections. Covered Wallpaper, this month's CL selection, began as a blog discussing wallpaper sightings in Denver. Last January, the publication opened a wallpaper store of their own in the Tennyson neighborhood.

"See Eyewear is an interesting company, because they make everything in-house," Brown says of the other business featured. "Unlike Wink or Europtics who represent other companies, See represents their own brand. It's two brothers who started it, and two brothers who own it, so from my perspective it's still a kind of Mom & Pop operation."

Culturally and fiscally, Fancy Tiger has become a Denver business success story, opening and thriving during a time of economic woe. And Brown believes that the store's unique attention to consumer ethics and local aesthetics -- such as those featured in the Civilized Living series -- as being integral to that success. "I think people are tired of contrivances. And they're realizing they have options, which wasn't always the case in Denver. If something's not sincere, they can see through it and go somewhere else."

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Josiah M. Hesse
Contact: Josiah M. Hesse