Arts and Culture

Five Super Bowl XLV moments that could enter the pop-culture lexicon this year

Love it or hate, the Super Bowl crosses almost every cultural subgroup in the United States, and as befitting of such a massive national holiday, it also inspires new pop-culture touch points. From Mean Joe Green to Betty White, from Janet Jackson's wardrobe malfunction to Jim McMahon's headband, some Super Bowl moments, commercials, fashion and foibles become ingrained in the national psyche. This year's Big Game didn't have any immediate standouts, but there are still some trends that could take root. Here's a list of five Super Bowl XLV moments that could enter the pop-culture lexicon. Remixes Not even Christina Aguilera's slimmed-down figure and fabu Christian Louboutin heels could save her from the terrible way in which she mangled the National Anthem. Lucky for her, Deion Sanders jokingly tweeted, "Y'all leave Christina alone. I was just informed that was the remix." Now, people will start calling every screw-up -- from workaday office projects to Hollywood flops -- the "remix" version. Non-ironic beards Unlike Betty White, Richard Lewis and Roseanne Barr aren't going to make big comebacks this year (although the Snickers commercial they were in was funny). No, it was the lushly bearded lumberjack who was the star of that spot. And his facial hair was just one of many beards that made the game -- from Ben Roethlisberger's (which he mysteriously shaved immediately following the Steelers loss) to Mike Tomlin's to Bret Keisel "the Deisel," whose beard has its own web page and Facebook account. Beards are back, baby, and bigger than ever.

Popcorn Snickers may have paid for a date with the Super Bowl, but it was popcorn that got lucky. Yes, that was Cameron Diaz feeding her boyfriend, Yankees star Alex Rodriguez, a handful of the fluffy stuff. And although the women watching the game probably liked Xtina's shoes more, don't think they won't be buying popcorn and air poppers for their next attempts to romance distracted boyfriends.

The Midwest Dallas couldn't handle five inches of snow, because no one there owns a shovel or a snowplow, but visitors from the broad-shouldered cities of Pittsburgh and Green Bay could; Midwesterners carry snow shovels in their Swiss Army knives. Score one for the flyover states. But it was the Chrysler spot featuring Eminem and the tough town of Detroit, where both hail from, that will make the Midwest hotter than the coasts this year. Steampunk Cowboys & Aliens -- the upcoming movie starring Harrison Ford and Daniel Craig -- got a major ad in the midst of the Super Bowl, and likely had most of America cocking its head in confusion. But whether you think the movie fits the Steampunk genre or not, the nation is about to get a lesson in the concept of speculative fiction that thrusts sci-fi into alternate versions of the past. And that will result in Steampunk going mainstream. When you see Thomas Jefferson in a Burger King commercial eating a Whopper that he cooked with a fission microwave, you'll know I'm right.
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Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes