Arts and Culture

Five toys for girls that need a gender makeover

Hasbro's Easy-Bake Ovens are getting a masculine makeover fifty years after the toy was introduced, thanks to a market-savvy thirteen-year-old girl in New Jersey who wanted to buy her little brother one as a gift -- and found only purple and pink ovens. Her campaign got a media-smooch after a handful of celeb chefs, including Bobby Flay, spoke up in favor of a more male-friendly model.

There are two significant lessons we can learn from the Easy-Bake situation: First, it's proof that Bobby Flay is capable of being useful/relevant even though it's not 2008 any more, and second, that it's time to update other traditionally girl-centric toys to reflect American society's changing views on stereotypical gender roles.

Here's our list of five little girl toys that need a gender makeover. It's shake & bake, and I helped! See also: -Strange Fruit: Peaches thinks stereotypes are the pits. -Dolls in thigh-highs and ponies with purses: MSNBC says toys are getting too sexy. And? -Tomboy sensitively explores a freedom from gender codes

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Jenn Wohletz
Contact: Jenn Wohletz