Andrew Novick and Janene Hurst, the stark raving mad brains behind Gimme Gimme Pillow Toast
have taken monster steps up the ladder with their Japan-centric concern: The couple, who go on buying trips in Japan, opened and closed their Belmar store, vend at NDK and other cosplay meccas, throw all manner of Japan-pop parties
and most recently, opened a pop-up store upstairs at Mod Livin'
, which ended its magnificent run on Sunday. But not before they threw their most ambitious event yet: Saturday night's Tokyo Extreme Fashion Show
. We were there, and it was a blast: