Gimme Gimme Pillow Toast's Tokyo Extreme Fashion Show: A Harajuku holiday

Andrew Novick and Janene Hurst, the stark raving mad brains behind Gimme Gimme Pillow Toast have taken monster steps up the ladder with their Japan-centric concern: The couple, who go on buying trips in Japan, opened and closed their Belmar store, vend at NDK and other cosplay meccas, throw all manner of Japan-pop parties and most recently, opened a pop-up store upstairs at Mod Livin', which ended its magnificent run on Sunday. But not before they threw their most ambitious event yet: Saturday night's Tokyo Extreme Fashion Show. We were there, and it was a blast:

A pair of sweet cupcake-carrying Harajuku maids led the parade.
Next up, model Liz McGuire does decora.
Check out her awesome shoes!
An oh-so-cute bear girl broke our fuzzy-wuzzy hearts.
Kevin John Wesley busts his moves as a kigurumi Panda:
And Andrew Novick does the same in his Gloomy Bear duds.
A Ganguro girl with a tan to equal to John Boehner's.
Smile for the birdie...
Her Ganguro boy followed. Is that Markham Maes?


The unisex suit-and-tie cosplay look:
Swishy & sweet Brittany Chard:
This model could've stepped straight out of that manga my daughter is reading...
Even Hello Kitty put in an appearance!
Models and fans mingled afterward.
Full-on Decora


It's the accessories that count.
Visual Kei
Nerd glasses.

For a quick primer on some basics of Japanese pop fashion visit our Harajuku style guide.

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