Gimme Gimme Pillow Toast's Tokyo Extreme Fashion Show: A Harajuku holiday

Andrew Novick and Janene Hurst, the stark raving mad brains behind Gimme Gimme Pillow Toast have taken monster steps up the ladder with their Japan-centric concern: The couple, who go on buying trips in Japan, opened and closed their Belmar store, vend at NDK and other cosplay meccas, throw all...

By Susan Froyd

February 2, 2011

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Andrew Novick and Janene Hurst, the stark raving mad brains behind Gimme Gimme Pillow Toast have taken monster steps up the ladder with their Japan-centric concern: The couple, who go on buying trips in Japan, opened and closed their Belmar store, vend at NDK and other cosplay meccas, throw all manner of Japan-pop parties and most recently, opened a pop-up store upstairs at Mod Livin', which ended its magnificent run on Sunday. But not before they threw their most ambitious event yet: Saturday night's Tokyo Extreme Fashion Show. We were there, and it was a blast:

A pair of sweet cupcake-carrying Harajuku maids led the parade.

Next up, model Liz McGuire does decora.

Check out her awesome shoes!

An oh-so-cute bear girl broke our fuzzy-wuzzy hearts.

Kevin John Wesley busts his moves as a kigurumi Panda:

And Andrew Novick does the same in his Gloomy Bear duds.

A Ganguro girl with a tan to equal to John Boehner's.

Smile for the birdie...

Her Ganguro boy followed. Is that Markham Maes?

.

The unisex suit-and-tie cosplay look:

Swishy & sweet Brittany Chard:

This model could've stepped straight out of that manga my daughter is reading...

Goth-o-rama!

Even Hello Kitty put in an appearance!

Models and fans mingled afterward.

Full-on Decora

:

It's the accessories that count.

Visual Kei

Nerd glasses.

For a quick primer on some basics of Japanese pop fashion visit our Harajuku style guide.

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Susan Froyd started writing for Westword as the "Thrills" editor in 1992 and never quite left the fold. These days she still freelances for the paper in addition to walking her dogs, enjoying cheap ethnic food and reading voraciously. Sometimes she writes poetry.

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