Arts and Culture

I Heart Denver's first webisode peddles bike safety and T-shirts, too

When Samuel Schimek of the all-local I Heart Denver store in the Denver Pavilions sets out to do something, it more often than not seems to have a built-in public-service component. That's definitely true of his first I Heart Denver webisode, which he personally wrote, directed and funded, with help from videographer Ray Bailey.

See also: - Photos: Bike safety campaigns that could be a model for Denver's - Cycling: Top twelve intersections for bike-vehicle crashes in Denver - Best Place to Always Buy Colorado - 2012 I Heart Denver Store

Launched this morning by I Heart Denver, it follows perky spokeswoman Jen Jorgenson on a fact-filled study of Denver's bike culture, with a side-trip into the store itself, where Jorgenson shows off bike-themed merchandise. "I really liked the idea of not just making a commercial for the store, but doing a creative piece with an educational component," Schimek says, and to that end, it's jam-packed with information -- and a touch of downtown Denver savoir faire. Schimek hopes to make four webisodes a year of this one is a hit; see the video below.

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Susan Froyd started writing for Westword as the "Thrills" editor in 1992 and never quite left the fold. These days she still freelances for the paper in addition to walking her dogs, enjoying cheap ethnic food and reading voraciously. Sometimes she writes poetry.
Contact: Susan Froyd