^
Keep Westword Free
4

Is Impossible creative agency the Pixar of Denver's ad scene?

Despite valiant efforts to resuscitate it, Colorado's movie biz has been more or less flat-lining ever since those purty pictures of downtown in the title sequence of Dynasty went off the air. Still, at least we can take solace in the fact we have some heavy hitters in the TV commercial scene -- think of it as the Mini Me version of Hollywood -- thanks to the CGI wunderkinds at the local creative agency Impossible.

Impossible recently scored the Best in Show for Broadcast Advertising award at the annual Art Director's Club of Denver awards for its Jerry Bruckheimer-like approach to marketing the Denver Museum of Nature and Science's Genghis Khan exhibit (see that and other Impossible commercials below). It's just the last in a long line of honors the growing creative firm has racked up recently, from Clios to Addys to earning a spot in a permanent exhibit at the Smithsonian.

What's Impossible's secret? Judging from the plethora of interesting commercials showcased on their site, it's all about fusing CGI, high production values and a touch of old-fashioned storytelling to craft ads people will actually enjoy watching. And in this day and age, that's a very unusual thing indeed.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.