Matchstick Productions' The Way I See It wins Best Film at International Freeski Film Fest

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Crested Butte-based company Matchstick Productions won Best Film for The Way I See It over the weekend at the International Freeski Film Festival (IF3) in Annecy, France, where Henrik Windstedt also won Best Freerider honors for his part in the film (peep the trailer after the jump). Another Colorado company, Denver-based Level 1 Productions, picked up Best Jibber honors for Tom Wallisch's part in Eye Trip.

"To start the season that way and have the first impression be a Best Film honor, that means a lot to us," says Mike Hans, MSP Films' director of operations.

"I think where we really succeeded this year was not only relying on the natural progression of the athletes -- they get better and better every year no matter what -- but also emphasizing multiple camera formats, unique angles, and stepping up the overall production value. The guys were coming back from every trip with A-plus content, and we really could have made two amazing movies out of all the footage we had. We had to leave some truly amazing stuff on the cutting room floor, but the absolute best of the best is in there."

The Way I See It -- Matchstick Productions official 2010 ski teaser from Vas Entertainment on Vimeo.

So, what's in store for next year's film?

"I couldn't spill the beans even if I wanted to, because I don't even have a can of beans to spill yet," Hans says. "There are a few ideas we've been sitting for a long time, and this could be the season to explore some of them. Once the film tour wraps up next month, we'll sit down and start thinking about how to do it up even bigger next year. Ultimately, it comes back to the progression of the athletes, where the snow is falling and where something big is happening."

Check out the "Making Of..." clips at SkiMovie.com for some behind the scenes shots from The Way I See It. For more on IF3, visit NewSchoolers.com.

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