An outpost of Maurices is set to open on Friday, October 28, at Southwest Plaza, complete with an old-fashioned ribbon-cutting ceremony at 9:30 a.m. But it's the ribbons and other women's apparel items inside the store that will attract all the attention.
This is the sixteenth Colorado store for the women's apparel retailer. Southwest Plaza store manager Kim Kelley says the goal of Maurices is to create a "homey-vibe" where customers feel comfortable shopping for clothing and accessories, with the help of the company's expert salespeople. The brand, which got its start in Minnesota in 1931, sells everything from hoodies and sweats to office attire, all aimed at teenagers and customers with a "twenty-something attitude."
Perhaps the most striking facet of Maurices is that it carries women's sizes 1 to 24 in-store -- a range for women's apparel not commonly found under one roof. "Our core sizing is from 1 to a 17/18, but we carry through size 24, and around 75 percent of our pants come in short, regular and long lengths," Kelley says.
In point-wise, Maurices falls somewhere between other popular women's apparel retailers marketing to the same demographic, such as Forever 21 and Express. The store carries items ranging from under-$10 accessories and $24 denim to outer wear running upwards of $129.
For this opening, the store will be offering buy one-get one, 50 percent off deals on select styles through November 8. You can also sign onto the in-store registry for a chance at several $100 shopping sprees; that offer runs through November 13.
Southwest Plaza is located at 8501 West Bowles Avenue in Littleton; for more information, visit www.maurices.com.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.