Westword: How did you begin designing clothes and jewelry?
I went to the Art Institute of Chicago and was a fine art painter and photographer. I sort of became obsessed with the aesthetics -- with paintings, I would just keep painting them and painting them and I could never find an endpoint. Originally, I became interested in shoe-making and the idea that you draw something and you make exactly that and then you're finished. It was a form of art that allowed me to be able to release it into the world for once. It was really gratifying when it came to clothing and accessories, I guess.
Out of school, I started a full line of high-fashion rubber clothes. But they ended up with a fetish market focus, which I never wanted. I wanted to see it more in boutiques. It was never fetish; it was high fashion. All the sex shops and magazines like that wanted it and it really blew up. We were doing great, but I wanted to be able to break into a non-fetish market. The clients were people who just wanted, like, a catsuit. It wasn't that gratifying. Then I sort of transferred into regular fabrics for clothing quite a bit more.
Jewelry was my old assistant's idea. We had always been playing with stuff in-house and design details for garments, etc. She was the one who really wanted to break it apart and push making jewelry out of silicone and resin. So we developed that and ran with it. It was super fun -- we learned a lot about casting. Everything is made in-house: all the molds are done here and the sculpting is done here. It made the studio feel complete.
Your collections and the models you choose go well together -- they are like space-age and kitsch, but without being either of those things directly.
We try to do an unplaceable, vintage kind of look. It's like vintage mixed with future. We're launching the GMAC collection at the Denver show, and it is really good. Very tangible items -- pieces are around $30 to $150. We have bags, T-shirts and leggings with cool prints on them, and pop art, and drug references. I'm really proud of it as our first kind of streetwear line.
So the GMAC collection is more ready-to-wear than your more runway-oriented work?
Yeah. We've had such a great response from our clients and fans with the GMAC collection. It's what they've all been dying for -- something more day (wear) and more affordable. I think people aren't into throwing down as much money and are more into wearing day looks these days. I know I shop that market more -- you won't really be catching me in a dress shirt and tie.I've launched a line for Sharon Needles -- her merch section will be launching really soon. I worked with her on prints and some dresses and stuff. It's sort of just an extension of the GMAC line, but tweaked for Sharon. She's just so inspirational for me as a friend and client. I really understand her style -- it's easy to follow, but she's always on some new tip of what other people aren't doing. As soon as people catch on, she's on to the next. It is inspirational to see someone on the forefront of fashion, as opposed to trying to look like the girl that she wants to be, or whatever. Sharon is really her own thing.